Imprenta Communications Group Receives Prestigious PRism Award

Article Source: Imprenta
Original Post Date: November 18, 2016


Imprenta Communications Group Recognized for its Groundbreaking Work and Receives Prestigious PRism Award
California-based ethnic marketing, public affairs and campaign firm joins an elite list of winners for outstanding communications campaigns

PASADENA, CALIF. – Imprenta Communications Group received recognition from the Los Angeles Chapter of the Public Relations Society of America (PRSA) winning 2 PRism Awards. PRism Awards are awarded annually by the PRSA Los Angeles Chapter for outstanding programs and materials created by public relations professionals.

Imprenta won a PRism Award in Diversity Communication for their work on behalf of the Resources Legacy Fund (RLF) and for Public Service Announcement (PSA) production, for a PSA created for APIA Vote. Imprenta is among an elite group of companies recognized for outstanding programs and materials created by public relations professionals who work in the Greater Los Angeles Area.

“Imprenta is extremely proud to receive this recognition,” said Ronald W. Wong, President and CEO, Imprenta Communications Group. “We are happy to be able to contribute to the success of our clients. Furthermore, this recognition is a testament to our unique business model – which celebrates diversity, and communicates and engages people in ways which truly understands and respects their culture and language.”

Imprenta’s work with the RLF and APIA Vote proved effective as models of communication that stood out in a field of competitors including top PR and communications firms. For RLF, Imprenta executed a comprehensive communications plan that included key message development, multilingual web access, social media, earned media, and print language strategies. And for APIA Vote, Imprenta enlisted veteran actors George Takei (Star Trek) and John Cho (Star Trek Beyond) to galvanize the Asian American votes during the 2016 election cycle with the production of Voice Your Vote: 2016 AAPI Voting PSA.

While most multicultural PR and marketing firms focus on one specific ethnic group, Imprenta is distinct in that it brings together the Latino and Asian Pacific American communities – the two fastest growing population segments in United States. The firm’s in-house foreign language capability includes Spanish, Chinese (Mandarin & Cantonese), Vietnamese, Korean, Hmong and Tagalog, and the firm specializes in accessing the hard-to-reach, limited-English proficient audiences.

For Imprenta, It’s About Winning – winning for clients and their causes. Imprenta and its founding principles come from the world of politics and political campaigns. Its principals and staff have served in senior positions in President Clinton and Governor Gray Davis’ Administrations and for various speakers of the California State Legislature. The company has also been involved in hundreds of political campaigns, large and small, from millions of dollars to tens of thousands. This background in politics and on political campaigns has formed the basis of its strategy in serving clients and approach to its differentiating