According to an analysis conducted by the UCLA Asian American Studies Center and with the UC Asian American & Pacific Islander Policy Initiative, Asian Americans are now the new “Sleeping Giant” and are at a point where Hispanics were about two decades ago.
Sleeping Giant is produced by Imprenta Communications Group, a California-based, award-winning public affairs, ethnic marketing, and campaign firm, which specializes in reaching diverse audiences.
Imprenta was founded in 2001 by Ronald W. Wong, a political and communications strategist with more than 30 years of experience in marketing and political campaigns targeting Asian Pacific and Latino Americans. Ron has worked for Fortune 500 companies, served as Chief Deputy Appointments Secretary to Governor Gray Davis and in President Bill Clinton’s Administration at the U.S. Department of Justice, Community Relations Services.